Willey first became interested in the pollinators eight years ago, after watching a bee die slowly in his studio. Sick bees, he learned, instinctively (and altruistically) leave their hives in an effort to ensure the survival of the larger colony. Encouraged by the selfless act, the 47-year-old decided to devote himself full time to The Good of the Hive. In addition to fees paid by clients, the initiative is financed by donations and the online sales of T-shirts, prints, and skateboard decks. “I want to take these small, misunderstood creatures and paint them really big, so people will learn about their startling decline as well as their incredible importance,” explains Willey. “Everyone on the planet should know what’s going on with our bees.” (thegoodofthehive.com)

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